Role: Projectmanager at Momkai (2023)
What happens when your mission has outgrown your brand identity? It’s time for a rebrand. Kayak, a progressive staffing agency formerly known as Interim Valley, faced this challenge. I took on this project as a freelance project manager at Momkai. Momkai is a strategic design studio for meaningful member experiences based in Amsterdam. Together, we created a new name and identity.
The Kayak team aspired to redefine their image, aiming to be seen by prospective talent as a long-term career destination rather than a short-term stopover. The name “Interim Valley,” which had served them for over a decade, no longer resonated with their mission to provide employees with opportunities for lasting personal development and growth.
We started off by identifying the many possible name directions that could align with their bold, progressive vision. After a number of brainstorming sessions, we landed on Kayak, a name that metaphorically sends you on a journey. When you travel in a kayak, you’re powered by your own strength and sheltered by a strong craft. This is the relationship Kayak strives to foster with its employees.
- Brand Strategy
- Name Registration
- Tone of Voice
- Stakeholder Management
- In-company Workshops
- Graphic Design
- Motion Design
- Video Production
- Launch Party
Below, the video we made to present Kayak’s rebranding.