About Sammy

Calm, enthusiastic, people-oriented, organized, committed, versatile, and resilient—these are words often used to describe me in a professional context. My strength lies in translating ideas into (digital) productions through a robust strategy and fostering collaboration among teams. I also support ambitious creative professionals 1-on-1 with coaching to get them to their career goals faster and clear the way for more personal growth.

I started on my professional journey in 2011 as a UX and Graphic Designer. It quickly became clear that I had a knack for interpersonal skills. Coaching and bringing structure come naturally to me. I seized the opportunity to develop myself as a Project Manager and Coach too.

This unique combination allows me to swiftly connect with experts, effectively communicate the project approach to clients, and when necessary, take on a dual role, keeping teams compact and communication efficient.

In my free time, I enjoy CrossFit, I sing and produce music (listen on Spotify), and go to dance parties and festivals. Pleasure to meet you!

My experience

Coach for Creative Professionals @ Sammy de Keijne (2024-present)
Freelance Digital Designer & Projectmanager @ Sammy de Keijne (2020-present)
Manager @ SLA (2019-2020)
Digital producer & UX designer @ IN10 (2015-2019)
Digital Projectmanager @ Maximum (2013-2015)
UX designer @ Vurig (2013)
Digital Projectmanager & UX designer @ Urban Interactives (2011-2013)
Assistant art-director @ BransonCompany (2010-2011)

I graduated from Hogeschool Rotterdam in 2011 with a degree in Communication & Multimedia Design (with honors). For more information, check my LinkedIn profile.